Deep domain knowledge · Technology & AI · Omnicommerce growth
Software is becoming the shopper.
Charisma’s perspective: AI agents will soon discover, compare and buy on the customer’s behalf, and every layer of commerce, from discovery and checkout to payments and media, has to be rebuilt for them. She pairs deep domain knowledge with technology and AI to lead that growth across every channel, in retail, beauty, health, travel, financial services, luxury and fashion.
Maison LaCharismaéA live sample boutique with an AI concierge. Enter the maison →Perspective
Three disciplines, one growth agenda.
Where deep domain expertise, technology and AI, and omnicommerce growth meet.
- 01
Technology & AI
From marketing technology to agentic commerce.
- 02
Omnicommerce growth
Built through advertising agencies, then scaled across every channel.
- 03
Deep domain expertise
Retail, consumer goods, luxury, beauty, travel and hospitality.
The framework
The AGENT framework.
Charisma’s Forbes Business Council framework for implementing agentic commerce in retail and CPG.
Accessibility
Make products, content and data discoverable and buyable by agents.
Governance
Set the rules for what agents may do, who is accountable and how risk is controlled.
Experience orchestration
Orchestrate one customer experience across human and agent touchpoints.
New business models
Build new revenue models for an agent-driven market, including media.
Technology readiness
Get data, catalogs, interfaces and platforms ready for agents.
The media layer
Six pillars of agentic growth.
Advertising is one of the biggest profit pools in agentic commerce. Charisma’s Forbes framework turns every customer touchpoint into high-margin revenue.
In-store digital advertising
Screens and digital media in the physical aisle, guided by loyalty data.
E-commerce sponsored content
Sponsored listings, brand carousels and takeovers on the retailer's own site and app.
Programmatic & off-site
Extending first-party data across the web, apps and connected TV, with closed-loop measurement.
First-party data monetization
Turning purchase and loyalty data into insights, audience segments and clean-room products.
Brand partnerships & joint campaigns
The retailer as marketing partner: co-built, cross-channel, full-funnel campaigns.
Retail media as a service
Licensing the platform, the data and the sales expertise beyond the retailer's own walls.
Experience
Managing the stack around the network.
Charisma has worked on every side of commerce media: as the operator who owns the platforms, the agency and consulting partner, and the media owner.
Platforms & ad tech
Owned and ran the platforms as an operator: marketing clouds, customer data platforms, identity and measurement, in banking, media and retail.
Agencies & consultancies
Founded and ran an advertising agency, then led consulting practices serving Fortune 500 retail and consumer clients.
Media & streaming
Built first-party identity inside a global media company: the data layer streaming and connected-TV advertisers now sell on.
The project · AI Lab
Sample · not a real store
Maison LaCharismaé: a sample boutique.
Charisma built this sample luxury house to show agentic commerce working end to end: a working storefront, an eight-piece collection, and an AI concierge that finds the piece, answers questions and fills the bag.
This is a sample. Maison LaCharismaé is a demonstration, not a real business. Nothing is sold, charged or shipped.
How do brands stay human when the shopper is an agent?
Articles
Agentic commerce, in her own words.
Columns for Forbes, Fast Company, Inc. and The Harbus on agents, AI and the new rules of commerce.
How Agentic Commerce Is Reshaping Retail And CPG Strategy
Read on Forbes Business Council ↗︎
Why agentic systems are a strategic imperative for retailers
Read on Fast Company ↗︎
The first holiday season where software picks the products
Read on Fast Company ↗︎
Stop Piloting, Start Delegating Your AI
Read on The Harbus ↗︎
NRF Europe Reveals Retail’s Best AI Playbook
Read on Inc. ↗︎