Boardroom Brief

Seven quieter technologies powering AI.

The leaders collecting AI's value quietly invested in less celebrated technologies that make AI useful once it leaves the demonstration and meets a real product, a real shopper or a real traveler.

As published inForbes

The brief · narrated · 1:23Plays silently with captions. Press Play with sound to hear it from the start.

Where AI leaves the demonstration

AI pays off where it meets the real world.

The companies collecting AI's value in retail, consumer goods and travel are rarely the ones with the most impressive models. They quietly invested in seven less celebrated technologies that give AI something trustworthy to see, act on and settle once it leaves the demonstration. You don't need all seven, but where an AI use case depends on one of them, treating it as plumbing rather than strategy caps the return.

  • A store associate wearing smart glasses checks premium products marked with 2D codes

    A real productProduct identity and smart glasses at the shelf

  • Travelers walking through biometric e-gates in an airport terminal at night

    A real travelerVerifiable identity at the gate

  • Robots moving product totes through an automated fulfillment center, people supervising

    A real orderRobotics and the edge in fulfillment

  • 7quieter technologies
  • 5risks to plan around
  • 3moves for the CEO
  • 3questions for the board

The board lens

The 2027 risks to plan around.

Boards decide on risk first. Those finalizing 2027 plans face a harder world than most AI business cases assumed, and five risks touch the seven technologies directly. Each is a reason to fund the foundation, not to delay it.

Which of the 7 technologies each risk touches
RiskProduct identityDigital identityPaymentsEdgeRoboticsClean roomsSmart glasses
Tariffs set product by product
Energy and shipping chokepoints
Critical minerals
Data and payment sovereignty
Supplier and key-person concentration
  • Tariffs set product by product

    US duties now arrive one product category at a time, such as the 15% Section 232 duty on polysilicon products from December 4, 2026. Origin has to be provable item by item.

    Touches Product identity · Payments

    EY Tax News, August 2026 ↗︎
  • Energy and shipping chokepoints

    Traffic through the Strait of Hormuz has averaged 10.5 million barrels a day since October, against 13.5 million before the war. Costs, routes and power supply all move with it.

    Touches Edge computing · Robotics · Fulfillment

    Kpler, via Reuters, November 2026 ↗︎
  • Critical minerals

    China's controls on heavy rare earths and the magnets made from them have applied since April 2025, and robotics is named in the licensing. Robots, devices and glasses depend on them.

    Touches Robotics · Smart glasses · Edge

    S&P Global, 2026 ↗︎
  • Data and payment sovereignty

    Countries are building their own instant-payment rails and tightening where data may travel. Partnerships and AI agents have to work within each jurisdiction's rules.

    Touches Clean rooms · Identity · Payments

  • Supplier and key-person concentration

    AI roadmaps often hang on one chip, model or cloud supplier, and on a few key people, inside the company and at critical partners. Any of them can be disrupted overnight: by export controls, a security breach or a leadership crisis.

    Touches Every AI capability

The whole brief

The Boardroom Brief, slide by slide.

All 11 slides. Use the arrows or swipe, or download the PDF to share it with your board.

Boardroom Brief cover: Will AI pay off? Seven quieter technologies powering AI, from Retail, Consumer and Travel Leaders Are Betting On AI by Charisma Glassman, as published in Forbes
Where AI meets the real world: a real product, a real traveler and a real order, each powered by the quieter technologies
The brief in 60 seconds: AI pays off where it meets the real world; 85% of leaders say enterprise debt caps the value they get from AI, and the seven technologies
The board lens: a risk map of five 2027 risks against the seven technologies, from tariffs and energy to critical minerals, sovereignty and supplier and key-person concentration
Technologies 1 and 2: product identity that carries its own data, and verifiable digital identity
Technologies 3 and 4: instant and programmable payments, and edge computing with private wireless
Technologies 5 and 6: robotics and automated fulfillment, and privacy-preserving data collaboration
Technology 7: spatial computing and smart glasses, built on the foundations below them
The CEO playbook: three moves before the 2027 budget closes, one for each board question
Three questions to put to your leadership team
Read the full column on Forbes: Retail, Consumer and Travel Leaders Are Betting On AI
1 / 11Boardroom Brief cover: Will AI pay off? Seven quieter technologies powering AI, from Retail, Consumer and Travel Leaders Are Betting On AI by Charisma Glassman, as published in Forbes

Seven quieter technologies

Seven technologies that carry AI past the demonstration.

Each gives AI something trustworthy to see, act on or settle. Start with the ones your AI use cases depend on. Each comes with a board lens: what to watch, including the geopolitical risk that has sharpened since the column's research.

  1. 01Product identity that carries its own data
  2. 02Verifiable digital identity
  3. 03Instant and programmable payments
  4. 04Edge computing and private wireless
  5. 05Robotics and automated fulfillment
  6. 06Privacy-preserving data collaboration
  7. 07Spatial computing and smart glasses
  1. 01

    Product identity that carries its own data

    The barcode is being rebuilt. GS1's Sunrise 2027 sets the goal of checkout systems reading 2D codes that link each product to its digital information, alongside item-level RFID beyond apparel, and Europe's Digital Product Passports will record material, origin and care. When every item describes itself, AI works from facts rather than approximations. The same applies to every bag in an airport.

    What to watch The share of products whose origin and materials can be proved item by item. With tariffs now set product by product and EU passports a condition of market access, origin proof is a board issue.

  2. 02

    Verifiable digital identity

    Travel is proving what retail will borrow next. IATA's One ID lets travelers verify who they are once and move through the journey without repeated document checks. The same verifiable credentials could carry loyalty status, age verification and payment authority, and they matter enormously when an AI agent books a trip or buys a gift and every party needs to know who authorized it.

    What to watch Whether an AI agent's authority can be verified across borders, airlines and wallets, and how dependent the company is on a single identity provider.

  3. 03

    Instant and programmable payments

    Consumers in Brazil and India have made real-time account-to-account payments feel ordinary. Payments that settle instantly, carry tokenized permissions and can be governed by rules are the missing piece of agentic commerce. An agent that can find the right product but cannot pay safely within the limits a customer set is only a recommendation engine with ambitions.

    What to watch Which markets the company can settle in instantly, and its exposure to a single payment network or currency corridor as countries build their own rails.

  4. 04

    Edge computing and private wireless

    The most valuable decisions in a store, distribution center or airport terminal are made in milliseconds, close to where the event happens. Edge computing and private wireless let cameras, shelf sensors, gate equipment and handhelds process data on site rather than waiting on a distant cloud. That matters even more on cruise ships and island resorts, where connectivity is never guaranteed.

    What to watch Which store, warehouse and terminal functions keep running if a cloud region, network link or energy supply is disrupted, and for how long.

  5. 05

    Robotics and automated fulfillment

    Automation in fulfillment centers, back rooms and baggage halls has moved from novelty to necessity in markets facing tight labor supply. The leaders succeeding do not frame robotics as replacing people, but as absorbing the repetitive physical work so their teams can concentrate on exceptions, service and the judgment calls customers actually notice.

    What to watch How much of the robot fleet depends on magnets, chips and spare parts from a single country. China's controls on heavy rare earths and magnets have applied since April 2025.

  6. 06

    Privacy-preserving data collaboration

    Retail media and travel loyalty partnerships depend on learning from each other's customers without handing over data. Clean rooms let a consumer brand and a retailer, or an airline and a hotel group, measure a campaign or build a joint offer while the records never leave their owners. Companies that build this muscle now will likely have partners when the rules harden.

    What to watch Whether partner data stays in its home jurisdiction as privacy and data-transfer rules diverge, market by market.

  7. 07

    Spatial computing and smart glasses

    The screen is leaving the hand. Glasses that overlay information on the physical world are now a product category, and early value is appearing in operations before consumers: an associate sees a pick list without looking down, a traveler follows wayfinding and translation, an engineer is guided through a repair. Each depends on the identity, edge and data foundations above, which is why it comes last.

    What to watch Use cases that pay back in operations first, the privacy rules on cameras in stores and terminals, and concentration among device and chip suppliers.

How an AI agent buys safely
  1. 1The customer sets the limits
  2. 2The agent finds the product
  3. 3Identity is verified
  4. 4Payment settles instantly
  5. 5Fulfilled at the edge
AI will remain the headline of this decade. The value goes to the companies that built the quieter infrastructure first.

By the numbers

The technologies, in figures.

One sourced figure for each technology where the evidence is already measurable.

The CEO playbook

Three moves before the 2027 budget closes.

One move for each of the three board questions below: the column's advice, sharpened for 2027's geopolitics.

Map AI's single points of failure

List every chip, model, cloud, magnet and payment supplier, and the key people, each AI capability depends on. Fund an alternative or a successor where one dominates, and keep critical store, warehouse and terminal decisions running at the edge.

Prove origin item by item, on open standards

Put GS1 2D codes and passports on the products most exposed to tariffs and EU rules first, ahead of February 2027 and GS1's end-2027 goal. Building on GS1 and IATA standards lets the investment compound across partners and markets.

Fund the technologies your AI depends on

Pay for them from the AI budget, judged by the AI value they unlock instead of competing with AI for funds, and give one executive the whole stack: they pay off when they are designed together.

For your next board meeting

Three questions to put to your leadership team.

1

Which of our AI capabilities depend on a single chip, model or cloud supplier, and what is our plan if that supplier is disrupted, whether by export controls, a security breach or a leadership crisis?

What it tests

Whether AI is resilient

2

If a tariff changed tomorrow, could we prove the origin of every affected product, item by item, within a day?

What it tests

Whether product identity is board-ready

3

Which of these technologies do our top AI use cases depend on, and are they funded?

What it tests

Whether AI can pay off

Questions leaders are asking

Will AI pay off in retail, consumer and travel, answered.

Will AI investment pay off for retailers, consumer brands and travel companies?

Often it already does. In Charisma Glassman's view, seven quieter technologies are what extend AI from pilots into stores, warehouses and airports: product identity, verifiable identity, instant payments, edge computing, robotics, clean rooms and smart glasses. They make AI useful once it leaves the demonstration and meets a real product, a real shopper or a real traveler. A company needs only the ones its AI use cases depend on.

Why do AI projects fail to deliver ROI?

Mostly because of the foundations underneath, not the model. In a Genpact and HFS Research survey of more than 2,000 senior executives (June 2026), 85% said debt in data, process, technology and talent limits the value they get from AI. Charisma Glassman's advice: find which quieter technologies each AI use case depends on, and fund them as strategy rather than plumbing.

What is agentic commerce, and how will AI agents pay?

Agentic commerce is shopping and booking in which AI agents act on a customer's behalf. Agents need payments that settle instantly, carry tokenized permissions and follow limits the customer sets, plus verifiable identity so every party knows who authorized the purchase. Real-time rails are already mainstream: India's UPI processed 25.5 billion transactions in October 2026 (NPCI). Charisma Glassman calls payments the missing piece.

What is GS1 Sunrise 2027?

GS1 Sunrise 2027 is the industry goal that retail checkout systems can read 2D barcodes, such as QR codes with GS1 Digital Link and GS1 DataMatrix, by the end of 2027, alongside today's barcodes. The 2D codes link each product to its digital information. Charisma Glassman lists product identity first among the seven technologies, because AI then works from facts rather than approximations.

When is the EU Digital Product Passport required?

Product group by product group. The European Commission launched the Digital Product Passport registry on July 20, 2026, and the first passport becomes mandatory on February 18, 2027, for batteries placed on the EU market. Textiles, furniture and electronics follow as their rules are adopted. For Charisma Glassman, passports are part of product identity: a record of material, origin and care that travels with each item.

How should boards plan AI investment amid geopolitical risk?

By funding resilience into the foundation. Tariffs now change product by product, traffic through the Strait of Hormuz still runs below pre-war levels (Kpler, November 2026), and rare-earth controls touch robots and devices. Charisma Glassman's board lens: map AI's single points of failure, prove product origin item by item, and keep critical store and terminal decisions running at the edge.

What are the key retail and travel technology trends for 2027?

AI agents that act, not just answer, and the infrastructure that makes them trustworthy: 2D product codes ahead of GS1's end-2027 goal, EU product passports from February 2027, verifiable traveler identity, instant payments, edge computing, robotics, clean rooms and smart glasses. Charisma Glassman's advice for 2027 budgets: fund that foundation from the AI budget and give one executive the whole stack.

Read the full column

Retail, Consumer & Travel Leaders Are Betting On AI: Quieter Technologies Will Determine If It Pays